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The Brand Launch

Monday 30th of November 2009

George Hammer introduced 'all for eve,' his new beauty and lifestyle brand today to some of the beauty and fashion industry's largest players at one of London's most coveted venues One Mayfair.

An idea born out of his desire to raise awareness and funding for gynaecological cancer research following the untimely death of his sister-in-law Nadia to ovarian cancer in 2008, George has said he is prepared to pull in all necessary favours to make this brand work.

Having seen the shocking statistics which show that 20 women a day will die from a gynaecological cancer, George told his guests that he was determined to make a change.  Nadia's passing would not be in vain and through launching 'all for eve' he intends to give all net profits to The Eve Appeal, a charity that was set up specifically to raise funding and awareness into women's cancers.

Attached Gallery: The Brand Launch

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