About all for eve
'all for eve' is the result of a unique business concept developed and launched by George Hammer, Chairman of The Urban Retreat Group in 2009, with the sole purpose of raising funds and awareness for gynaecological cancer research by donating all net profits to The Eve Appeal.
Ever since the brand's launch, 'all for eve' has rocked the beauty industry with its innovative philanthropic venture and in doing so it has not only won countless awards, including Four CEW Beauty Oscars, but it has launched products that have rapidly become cult amongst consumers and beauty insiders alike.
Born out of a personal desire to make a difference to the lives of all women throughout the UK, following the untimely death of his sister in law Nadia to Ovarian Cancer in 2008, Hammer has created a brand that donates 100% of its Net profits to The Eve Appeal to allow for a continual stream of giving and increased awareness.
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